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THE PSYCHOLOGICAL IMPACT OF EMPLOYEE GIFTING ON WORKPLACE MORALE

Psychological-Impact-Of-Employee-Gifting

Today, in a business world in which things seem to be happening at a faster rate than ever, companies are always on the lookout for quick and effective means of increasing employee engagement, increasing productivity, and reducing turnover. Competitive salaries and benefits are still important, but the one new strategy that is increasingly powerful is employee gifting. Givenly knows that a thoughtful gift not only makes someone’s day brighter but also can have a big impact on improving workplace morale, developing company culture, and creating indelible emotional connections between employer and staff at Givenly.

Why Employee Gifting Works: A Psychological Perspective

Giving is an act where the basis is psychological principles of recognition, reciprocity, and belonging. Employee appreciation gifts, when shown by an organisation, involve a positive emotional response by employees, thinking that it values them and acknowledges their contributions with gifts. This, in return, will raise job satisfaction, loyalty, and drive. When employees receive thoughtful employee gifts, research shows their engagement with the office increases naturally. It makes them more likely to exceed the call and be willing to contribute ideas, take ownership and stay focused on the organisation’s goals.

Employee Appreciation Gifts: More Than Just Perks

On average, 12,100 searches per month for ‘employee appreciation gifts’ clearly show organisations are actively looking to thank their employees. However, what makes a gift have such an impact?

The Gift at Givenly helps you beyond the basic, generic thank you cards and fruit baskets. With our platform, you can have the freedom to personalise gifts to your employees’ tastes, as well as to their accomplishments, birthdays, or important milestone dates. Any gift chosen can be either a tech gadget, a handcrafted or curated experience, or a wellness box that contains healthy snacks and supplements as well as aromatherapy yoga sticks and diffusers.

No, the goal is not extravagance; it’s authenticity. A thoughtfully and well-timed gift is: “We see you.” We value you.” A paycheck is no match for that message.

How Employee Gifting Improves Morale

Employee gifting has a positive impact on morale, and it stems from neuroscience. Dopamine is a neurotransmitter that occurs in the brain when someone, especially when they get an unexpected gift, can release pleasure and reward. This becomes a source of joy and emotional attachment towards the organisation. Besides, gifting also fulfils the psychological need of recognition. Recognising employees makes them more likely to experience job satisfaction and lower tendencies toward burnout. They become brand ambassadors and encourage the best to talk about their company and want to stay for the long haul.

It could be employee gifting, onboarding gifts, performance-based rewards, or milestone celebrations. Employee gifting adds to the boost in team spirit, improves interpersonal relationships in the workplace, and also reduces workplace stress.

It is apparent, with 5,400 people searching “employee gifting ideas” monthly, that people want to be creative in gifting. The Givenly team curated the ideas below as effective and memorable ones.

●  Personalized Welcome Kits: Welcome Kits are delivered personalized with your logo and content, ideal for new hires to want to know you as soon as they can. Put in branded merchandise, notebooks, and welcome notes.

●  Wellness and Self-Care Boxes: Promote mental health with gifts like candles, teas, and mindfulness journals.

●  Work-From-Home Essentials: Items like desk organizers, wireless headphones, or ergonomic supports show you care for their environment, and Work-From-Home Elements items that allow them to perform their tasks, such as printers and desks.

●  Experience Vouchers: Gifts based on experience such as cooking classes or spa days, are indelible.

●  Eco-Friendly Options: Water bottles and reusable office supplies. There is an awareness of a social responsibility statement through the use of plant kits.

Don’t Forget Birthdays: A Powerful Recognition Opportunity

365 monthly searches for “employee birthday gift ideas” prove birthdays are engagement time too. There are a lot of ways to celebrate an employee’s birthday, and a small effort goes much further than you would think: a digital card, a gourmet treat box, or a personalised message. In the absence of automated birthday gifting, not a single member of any team is left out at Givenly.

Why Companies Choose a Smart Employee Gifting Platform Like Givenly?

Gift management through manual handling takes a lot of time and can even be inconsistent. For this reason, modern organisations are adopting technology. The trend in digital solutions is really on the upswing, with 140 monthly searches for “employee gifting platform”.

Using Givenly’s platform presents an employee gifting tool that is centralised, customizable, and data-driven. Key features include:

●  Automated Campaigns: Scheduling of gifting for birthdays, anniversaries, holidays and for performance milestones.

●  Brand Personalization: Send gifts with the company’s colors, logos, and messages.

●  Real-Time Tracking: Gain real-time tracking of delivery, engagement and satisfaction for future gifting strategy.

● Global Reach: Easily sends gifts to employees across various regions or remote locations.

Simplifying the process without missing the personal touch gives every corner of your workforce a sense of your culture of appreciation.

How Gifting Supports Retention and Engagement

It is difficult to find great talent and virtually impossible to keep it. Research also indicates that one of the key drivers of employee turnover is the fact that people are not recognised enough. When you use strategic employee gifts in your retention efforts, this formulates an atmosphere in which people can be ready to stay.

Regular gifting helps:

●      Reinforce organizational values

●      Celebrate team wins

●      Encourage desired behaviours

●      Build a sense of community

Not as an afterthought: Gifting is empowering HR leaders and team managers to use gifting as a proactive way to improve employee engagement, morale and loyalty.

Real Success Stories: Gifting That Makes a Difference

A mid-sized tech startup was implemented by one of our clients, which had a quarterly gifting program in terms of using Givenly’s platform. Within six months, they stated:

●      An increase of 25% in scores about employees’ engagement

●      A 30% reduction in voluntary turnover

●      Improved internal communications and collaboration

Today’s expectations of employees change in the workplace, too. Gifting is no longer a feel-good initiative; it is now a way of helping employees’ well-being and boosting morale. Givenly changes the game when it comes to employee appreciation gifts and how you deal with the employee gifting process and deliver through life experiences that stimulate retention, satisfaction and performance. Together, we can make recognition work automatically, everyone’s appreciated, and one gift at a time.