Did you know that an average of one in every five customers who report being satisfied with a company still chooses to take their business elsewhere? If you want to make sure that your customers are happy with your company and that they choose to remain loyal to your business, it is a great idea to focus on client gifting.
This is one of the most effective methods to show your clients that you care about them. The problem is that it can be challenging to know about the best client gifting strategies.
We’ve written a guide to learn more about Corporate Client Gifting Keep reading if you want to find out more.
Understanding the Psychology Behind Client Gifting and #Corporategifts
Not only will you show your clients that you care about them when you offer them gifts. You will also help people to understand what your company values are.
Businesses that embrace client gifting usually focus their #corporategifting efforts to coincide with major holidays such as Christmas, Easter, and Thanksgiving.
But it is important to keep in mind that it is always the right time to send gifts to your clients. Clients who unexpectedly receive gifts from your company will feel more connected to your business. There are so many client gifting platforms available in the market to send hundreds of gifts to clients with a single click
One of the most popular Client Gifting Platform is at Givenly.com, from this Client Gifts Platform you can send hundreds of client’s gifts very easily. Givenly is a Client Gifting company which offers so many Corporate Gifting Services like Corporate Gifting, Employee Gifting, Client Gifting, Holiday Gifting and much more.
Why Is it Important to Offer Gifts to Your Clients?
People like to be reminded that somebody cares about them. This means that they will want to build stronger relationships with the people or organizations that give them gifts.
They will begin to realize how helpful you are, and they will want to return your efforts of goodwill. Therefore, they will see your business in a more positive light. This will improve your company’s image.
If you choose to add your brand’s logo and contact details to promotional gifts, you’ll be spreading awareness about your company.
For example, by sending office supplies that have your logo printed on them, you will indirectly make sure that your company will become a part of their workplace environment.
This will help to spread awareness about your company. Therefore, you’re likely to increase your sales.
You should also know that clients who receive gifts are more likely to become repeat customers. It will also serve to reinforce the relationship between the stakeholders of your business.
Client Gifting 2022 : Best Practices
If you are planning on giving gifts to clients, make sure to do plenty of research to find out about their employer’s policies for receiving gifts from corporations.
Some organizations have rules in place requiring that #employerrecognition gifts need to have a value of thirty dollars or less.
If you send a gift that is worth more than this, the employer’s HR department may have to send the gift back to you.
It is also imperative that you choose gifts that are right for your audience. You should select gifts that will reinforce the positive image that people have of your company.
People will understand that you care about their unique interests and needs if you choose gifts that they are interested in receiving.
For example, it would not be a good idea to send religiously-themed Christmas gifts to clients who you know do not celebrate the holiday.
You should also focus on sending gifts to your clients at the right time. Always make a plan for sending out holiday-themed gifts several months before the holiday occurs.
This will assure that you will have enough time to order the gifts, pack them, and send them out.
Lastly, you should always make sure to write personalized notes to clients who you send gifts to.
If you send them generic printed cards that do not contain a short personal note, they will be less likely to recognize that your company cares about them.
All that you need to do to create a personalized not is to write a few sentences. Express your gratitude and remind your clients that you care about them.
Know the Don’ts of Client Gifting
Avoid overly branding your gifts. It is important to make sure that the gifts you send your clients are all about them. You only need to give them a small reminder that these gifts are from your company.
If possible, don’t send the same gift to all of your clients. If you do this, your clients will probably realize that you’ve sent the same generic gifts to all of your customers.
You should instead try to find out what kinds of gifts your most important clients want to receive. You can do this by sending them a survey to find out about their needs and interests.
One of the biggest mistakes that companies make when they are gifting to their clients is misspelling their clients’ names. Take time to double-check to make sure that all of their personal information has been written correctly.
Lastly, try to focus on giving simple gifts to your clients. It is not a good idea to over-gift them because they might not appreciate your well-thought-out gift.
Once a client has been doing business with your company for many years, you should start sending them more elaborate gifts.
Understand the Benefits of Client Gifting
It is a good idea to create a client gifting program if you want to increase loyalty and show your most important customers that your company values their business.
Givenly.com also offers many client gifting services that can help you maximize your brand’s impact. Don’t hesitate to visit our corporate gifting services page to find out more.
