Corporate Gifts for Clients

As an employer, it’s important to keep your clients happy. One way to do that is by showing your appreciation for their business year-round. Corporate gifts for clients can be an overwhelming but necessary task. You want to make sure the gift shows your gratitude without underwhelming them or breaking your budget. Continue reading for the best corporate gift ideas.

Personalization

One way to make a client feel special is through personalization. You want your client to actually use the gift you give them. Personalization can help you acknowledge your client and show interest in their hobbies and likes.

A customized gift isn’t always more expensive. You can always choose to engrave the item with their name or a message to show that personal touch. Do some research to find out what your clients are interested in. For example, if they’re a fitness guru, get them a personalized Yeti water bottle.

Once you hand a client a gift, customized to their liking, they will always think of you and your company when they look at it. This will help build loyalty and keep them coming back to you for their business.

If you’re deciding between a generic gift or a personalized one, opt for the latter! It will be worth the extra money in the end.

Give Gifts Year-Round

Gifts aren’t only meant for the holiday season. Remember that your clients are giving you their business year-round so it’s important to show them appreciation year-round as well.

Holiday gifts are standard and expected. “Just because” gifts are special and a pleasant surprise. Receiving a gift unexpectantly makes your client feel valued. Think back to a time when you received something special for no reason. How good that made you feel and how grateful you felt towards your gift-giver.

This is the same type of response your client will have towards you. Don’t wait for the holiday to give your client a gift along with everyone else. Stand out from the crowd and appreciate them all year-round.

Reinforce Your Brand

Another way to improve client retention is to reinforce your brand with the gift you give. Identify some of your clients that would appreciate a one-time discount on your product or service.

This will not only help increase your sales and client retention, but it will reinforce your brand to that client and help increase client referrals.

Corporate gifting can also help attract new clients. Consider giving your newest leads a gift bag of branded marketing materials such as pens, reusable water bottles, shirts, etc.

These goodie bags may delight your new leads enough that they’ll want to do business with you because of your attention to detail and commitment to their business. Also, these items are free public marketing!

Appeal to the Five Senses

When giving business gifts, there are many options to choose from. Gift ideas for clients don’t necessarily need to only be a physical item. Consider the other four senses!

For example, gift a loyal customer a food or drink gift basket around their anniversary of doing business with you. Edible gift baskets are thoughtful and something your client can share with the rest of their office. Even if you include a few items that aren’t to their taste, it’s the thought that counts. Your clients will remember that!

Redemption Gift Giving

Another way to ensure you give your client a gift that they really want is to give them the choice! Redemption portals give clients thousands of gift options to choose from.

Businesses can simply build their portal, choose which websites they want their clients to choose a gift from, and send them the link! This not only helps businesses stay within their budgets but also gives the best possible gifts to their clients.

You can customize the portal so your VIP clients have access to different items, or can personalize the items they choose. It’s easy to use, easy to set up, and easy to enjoy.

Set Your Budget

When it comes to corporate gifts for clients, it’s important to keep a budget in mind. Depending on how many clients you want to send a gift to, it can get expensive. Think about the best bang for your buck.

If you want to share the love with a lot of your clients, go with a more generic, yet useful, branded item. If you want to send gifts to a limited number of clients, you may be able to be a bit more customized and personal.

Make sure you determine your budget before you decide on what gifts to give. Giving gifts to your clients is not only a nice thing to do, but it is also a business opportunity. You want to be sure you get a return on your investment.

Personal Touch

No matter which gift you end up getting for your client, be sure to add a personal touch. Include a handwritten note or personalized message with every gift you give.

Address it to the receiver’s name and use this note as a way to express your gratitude for their business. Include your contact information so they can get in touch with you to talk business or simply say thank you. This will get the conversation started and grow the relationship.

This small, personal touch won’t go unnoticed. Giving a gift without a card decreases the level of sentiment. Don’t skip this step!