corporate Branding

Enhancing Corporate Branding with Givenly’s Gifting & Company Store Solution

A strong and consistent corporate brand serves as the foundation for customer loyalty, recognition, and a positive professional image. With businesses constantly competing for consumers’ attention, it’s crucial to differentiate yourself from the competition and establish a strong brand identity. By leveraging Givenly’s Gifting & Company Store Solution to create impactful branded merchandise, your organization can effectively communicate its values, nurture client relationships, and engage prospective customers.

The integration of eye-catching designs, high-quality products, and a consistent brand image is vital to amplifying your company’s presence in the marketplace. Therefore, when partnering with Givenly’s Gifting & Company Store Solution, your organization gains access to a comprehensive platform for designing, customizing, and distributing branded merchandise that embodies your corporate identity.

By embracing Givenly’s Gifting & Company Store Solution and implementing a well-considered corporate branding strategy, your business can leave a lasting impression, establish trust, and ultimately strengthen its position in the marketplace.

The Significance of a Unified Corporate Brand for Customer Engagement and Retention

Establishing a strong, cohesive corporate brand is essential for fostering meaningful connections with customers and maintaining long-term relationships. Key benefits of a unified brand include:

1. Recognition: A consistent brand image across all channels helps customers quickly identify and recall your organization, thus increasing awareness and top-of-mind presence.

2. Trust: Familiarity with your brand can instill trust and credibility, resulting in a solid foundation for customer loyalty.

3. Differentiation: A unique and well-thought-out corporate brand distinguishes your business from competitors, helping customers make informed choices based on their emotional connection to your brand.

4. Market Positioning: A clear and recognizable brand showcases your company’s values and industry expertise, enhancing your positioning within the marketplace.

Effective Strategies for Creating and Maintaining a Consistent Brand Image Across All Touchpoints

Consistency is vital to building a strong corporate brand. Employ these strategies to ensure brand uniformity:

1. Brand Guidelines: Develop a comprehensive brand guideline document outlining your visual identity elements (logo, colors, fonts), brand messages, and voice to maintain a cohesive brand presence.

2. Employee Training: Educate employees on the importance of brand consistency and provide training to ensure they understand and adhere to your brand guidelines.

3. Integrated Marketing: Ensure a consistent brand image across all marketing collateral, including print materials, digital content, social media, and promotional products.

4. Quality Control: Regularly review your branding efforts to identify inconsistencies and make improvements as needed.

Harnessing Givenly’s Gifting & Company Store Solution for Designing and Customizing Impactful Branded Merchandise

Givenly’s Gifting & Company Store Solution offers a one-stop platform for creating captivating branded merchandise. Key features include:

1. Extensive Product Selection: Browse a wide array of customizable products to find the perfect items that align with your corporate brand and target audience.

2. Customization Options: Take advantage of Givenly’s customization tools to add your logo, color schemes, slogans, and other branding elements to your chosen products.

3. Order Management: Streamline the ordering process with Givenly’s platform, ensuring timely manufacturing and distribution of your branded merchandise.

4. Quality Assurance: Trust in the consistent quality of your branded items, as Givenly works closely with reputable manufacturers and suppliers.

Tips for Effective Distribution of Branded Items to Clients, Employees, and Potential Customers

Distribute your branded merchandise strategically to maximize its impact:

1. Leverage Opportunities: Deliver branded items at industry events, trade shows, conferences, client meetings, and employee gatherings to make a lasting impression.

2. Segmentation: Tailor your distribution approach to your target audience, ensuring that the products reach the right people and generate the desired response.

3. Online Presence: Offer branded merchandise through your company’s website or social media channels, making it accessible to a wider audience.

4. Tracking: Monitor the distribution and performance of your branded items to optimize future initiatives and gather insights on customer preferences.

Measuring the Success of Your Corporate Branding Efforts and Adapting Your Strategy for Continuous Improvement

Regular evaluation of your corporate branding efforts can yield valuable insights and foster continuous improvement:

1. Brand Health Metrics: Analyze metrics such as unaided brand awareness, brand sentiment, and brand associations to gauge the effectiveness of your corporate branding initiatives.

2. Customer Feedback: Gather customer feedback through surveys, focus groups, or social media interactions to understand which branding elements resonate most with your audience.

3. Sales Performance: Examine the correlation between branding and sales metrics, identifying areas where your corporate brand has contributed to increased revenue or customer acquisition.

4. Competitor Analysis: Assess your corporate branding efforts in comparison to competitors to identify opportunities for differentiation and improvement.

Conclusion

Enhancing your corporate branding efforts with Givenly’s Gifting & Company Store Solution can lead to significant benefits for your organization, including increased customer engagement, improved brand recognition, and ultimately, market success. By maintaining a consistent brand image across all touchpoints and leveraging Givenly’s robust platform to create impactful branded merchandise, your company can create lasting connections with customers and differentiate itself from competitors.

Incorporating these insights and strategies into your corporate branding efforts, along with the convenience of Givenly’s Gifting & Company Store Solution, will empower your organization to elevate its brand and leave a memorable imprint on clients, employees, and potential customers alike. When it comes to corporate gifting, contact us today.

company bag

Building a Sustainable Branded Company Store With Givenly

In today’s competitive business environment, organizations constantly seek new ways to promote their brand, further their reach, and leave a lasting impact on clients and employees. One effective way to achieve these goals is by building a branded company store featuring high-quality, customized merchandise. However, establishing and maintaining such a store can be a complex process, particularly when trying to incorporate sustainability and eco-friendliness into the mix.

Creating an environmentally conscious branded company store is not only beneficial for the planet but also resonates with increasingly socially responsible clients and employees. Givenly streamlines the process of setting up and managing a sustainable, branded company store that engages clients, employees, and stakeholders while promoting your brand values and corporate social responsibility initiatives.

In this informative blog post, we’ll explore the steps to build a successful and sustainable branded company store using Givenly. We’ll discuss the importance of incorporating eco-friendly practices, offering a wide selection of customized products, and tracking the performance of your store. By the end of this article, you will have a clear understanding of how to create a branded company store that aligns with your organization’s values, promotes your brand, and engages your target audience.

Why a Sustainable Branded Company Store is Essential for Business Success

A sustainable branded company store offers various benefits that positively impact your business and brand image. Consider the following advantages:

1. Improved Brand Image: Embracing eco-friendly practices demonstrates your organization’s commitment to corporate social responsibility, thereby enhancing brand reputation and attracting socially conscious customers.

2. Competitive Advantage: By prioritizing sustainability, your business differentiates itself from competitors and appeals to clients with shared values.

3. Employee Engagement: A sustainable branded company store aligns with the ethical preferences of many employees, fostering a sense of pride and commitment.

4. Better for the Environment: Reducing waste, promoting sustainable materials, and conserving resources ultimately benefits our planet for future generations.

Building and Managing a Sustainable Company Store with Givenly’s Solution

Givenly facilitates the setup and management of eco-friendly branded company stores. Key steps to build a sustainable store include:

1. Define Your Goals: Determine the objectives of your branded store, such as rewarding employees, building brand recognition, fostering client relationships, or promoting sustainability.

2. Select Sustainable Products: Choose eco-friendly items made from recyclable, organic, or responsibly sourced materials, reducing your store’s environmental impact.

3. Customize and Personalize: Utilize Givenly’s customization capabilities, from logo placement to engraving, to make your products unique and enhance brand recognition.

4. Promote Your Store: Use various marketing channels, such as social media, email campaigns, and website announcements, to spread awareness about your eco-friendly branded store.

5. Monitor Performance: Track store performance through analytics and customer feedback, fine-tuning your offerings and marketing strategies to optimize success.

Sourcing Eco-Friendly, High-Quality Products for Your Branded Company Store

When selecting products for your store, consider the following criteria to ensure they align with your sustainability goals:

1. Material Selection: Look for items made from recycled, organic, or renewable materials, such as bamboo, cork, or bioplastics.

2. Responsible Manufacturing: Source products from suppliers with transparent manufacturing processes, ensuring they adhere to high environmental and social responsibility standards.

3. Durability: Seek out durable, high-quality products that will last, thereby reducing waste and promoting longevity.

4. Supporting Local and Small Businesses: Consider patronizing local artisans, creators, and small businesses to reduce transportation emissions and support local economies.

Integrating Customization and Personalization for Greater Engagement

Customization fosters a unique, personable shopping experience and helps achieve higher levels of engagement. Givenly enables effortless customization and personalization, including:

1. Logos and Branding: Imprint your company logo on products, reinforcing brand identity and fostering a sense of unity among clients and employees.

2. Engraving and Monogramming: Personalize products with names, initials, or special messages, making your gifts more meaningful and memorable.

3. Tailored Packaging: Utilize eco-friendly packaging options that display your branding while emphasizing your commitment to sustainability.

4. Custom Collections: Curate collections of products that cater to specific interests or needs of your target audience, ensuring a diverse and versatile product offering.

Utilizing Analytics and Tracking Tools for Store Optimization

Consistently evaluate and improve your branded store by leveraging analytics and tracking tools. Employ these strategies to optimize your store’s performance:

1. Monitor Key Metrics: Analyze important data points such as sales, website visits, and employee satisfaction scores, identifying trends and areas for improvement.

2. Gather Feedback: Encourage clients, employees, and stakeholders to provide feedback on product offerings, sustainability initiatives, and general store experience.

3. Implement Changes: Use insights gathered from analytics and feedback to refine your marketing strategy, modify product selections, and introduce new sustainability initiatives.

4. Track Impact: Continuously measure the impact of your changes, assessing both quantitative and qualitative data to fine-tune your store and maximize performance.

Conclusion

Embracing sustainability and partnering with Givenly enables you to create a branded company store that resonates with clients, employees, and stakeholders, while reflecting your organization’s commitment to a better, greener future.

By sourcing eco-friendly products, integrating customization and personalization, and leveraging analytics to optimize performance, your sustainable branded gifts company can yield increased brand recognition, enhanced employee engagement, and stronger client relationships – all while promoting responsible, environmentally friendly practices that benefit our planet.

Promotional Products AI

AI’s Impact On Promo: The Future Is Here

Stacie Harshbarger Gass, marketing and operations manager at Chicago-based distributor Printable Promotions (PPAI 102841, D4), has a new favorite colleague: ChatGPT.

The nearly 25-year industry veteran relies upon the artificial intelligence (AI)-powered chatbot for a variety of daily tasks, such as creating hashtags for social media posts, writing subject lines for emails and generating keywords for web pages. When she had complicated data to display in a meeting, ChatGPT told her what type of graphs to use. And when she had to fix some code on the company website? ChatGPT had the answer for that, too.

“I have ChatGPT open all the time and constantly ask it questions,” Gass says. “I can also have it proofread and check for tone. If I write something really boring, but it had all the points I wanted to make, I’ll put it in ChatGPT and tell it to make it more Gen Z or to sound like a pirate wrote it, just so we get a different perspective and have fun with it.”

Rapping Puppets

Since bursting onto the scene in November 2022, ChatGPT has been all the rage in the business world, as professionals consider how the tool can make their lives easier.

Although ChatGPT has become the fastest-growing consumer application in history, several other generative AI tools have hit the market, such as Google’s Bard, Adobe’s Firefly, OpenAI’s DALL-E 2 and Midjourney.

As Gass and other industry pros have proven, generative AI is already impacting the promotional products industry in various ways.

Earlier this summer, the self-described “creative weirdo and chaos wrangler” at Printable Promotions lived up to her moniker. Gass asked ChatGPT to write a rap in the style of Jay-Z about the screen-printing process from the perspective of T-shirts being printed. Taking it one step further, she found people on freelance marketplace Fiverr who, for the paltry sum of $100, would have puppets perform the rap in a professionally produced video.

Jim Henson would’ve been proud.

“Drawing people in with keywords is one thing,” Gass says, “but you have to get them to stay. You’re going to have to do something creative and different if you want people to do business with you.”

In addition to posting the video on social media, the company included it in an email marketing campaign and used it as a landing page for another project. Plus, sales representatives benefited from having it be a conversation starter with clients.

“Our clients consistently say they like getting our marketing because it makes them laugh,” Gass says. “Even if they don’t buy anything from that email, they’re paying attention to us. Everybody is so fatigued because we’re bombarded with marketing in our lives, so anytime someone says, ‘I like getting your email campaigns,’ that’s amazing. I love being able to do things like that with a subliminal business message that isn’t necessarily a hard sell and entertains people for a minute out of their day.”

Changing The Game For Promo

Two weeks before OpenAI launched ChatGPT, Chicago-based distributor Givenly.com (PPAI 698869, D1) introduced a gift catalog generator powered by a proprietary AI algorithm.

End users enter a few details about their desired price point and what occasion they’re buying for. For example, someone could type in “back-to-school products under $100” and the generator will produce a curated selection of gifts. For a truly customized experience, Givenly.com allows users to attach a personalized video greeting, welcome email or landing page to the selection of gifts.

“I realize AI is going to change the game completely for promo, gifting and every application under the sun,” says Mark Mancini, founder and CEO of Givenly.com. “We’re fully embracing it and exploring more ways to integrate AI.”

Mancini plans to transform Givenly.com’s gift redemption platform into a software-as-a-service (SaaS) for distributors eager to capitalize on corporate gifts and incentives. In fact, he’s even pitched Brand Bot, a white-label solution capable of instantly deploying itself into the current technology stack of most distributors. The AI-based system delivers a scalable product consultation and sales website able to intelligently guide the consumer throughout the buying process.

  • It will deliver a simple e-commerce layout for the consumer, driven entirely by human-like conversation powered by AI, which is capable of performing discovery, recommending products, facilitating virtual proofs and answering complex questions.
  • Brand Bot can also offer a backend order management tool to communicate order statuses and facilitate any friction points during the fulfillment and post-sale stage.
  • Plus, there’s an automated marketing tool powered by AI, which is not only branded with a distributor’s logo and colors, but also integrated with social channels and mass emailing systems for continuous promotional outreach and engagement.


“Because the promo industry generally skews older, adoption will be more from platform providers selling to that crowd than that crowd adopting anything themselves,” Mancini says. “I don’t really see the average distributor adopting AI and finding the right way to use it. It’s just not going to happen outside of companies like Givenly.com, OrderMyGear and others who can supply the technology to the distributor to do their jobs more effectively.”

Instinct Versus Data

Most product recommendations made by a distributor are driven by instinct rather than data, according to Eric Hamlin, head of swag at New York City-based distributor Snappy (PPAI 816234, D6).

Hamlin says that industry veterans rely on three factors when selling to end users:

  • Recency (“I just sold this hoodie to another client and they liked it, so I bet my other clients will like it.”);
  • Personal preference (“I own this portable charger and love it, so others will, too.”);
  • Decades of personal knowledge (“I know that supplier x carries a ton of high-quality bags, so I’ll check their catalog first.”).


“The challenge with relying on recency, preference and personal knowledge is that sellers are limited to a small dataset,” Hamlin says. “The result is most sellers become siloed, selling the same small selection of items to a variety of customers across industry types, company sizes and use cases.”

Meanwhile, AI has the capability to quickly analyze large sets of data using multiple inputs to make better product recommendations. Look no further than the Snappy Gifts plugin powered by GPT-4, which allows customers to enter details about their recipients’ interests and hobbies – as well as the desired gift budget – and then the plugin generates a custom-curated gift collection.

  • Currently, the system pulls from Snappy’s consumer-focused collections, but its branded collections may be included in future iterations.


“The large language models (LLMs) that are in the news today, like ChatGPT and Bard, make it dramatically easier for non-technical people to leverage AI,” says Hamlin, stressing that the implications are massive.

“The distributors with the largest dataset will win,” he says. “Distributors that have set up strong data infrastructure with context-rich metadata on products, customer use, price, turn time, stock levels, decoration method, etc., will have a big advantage in the future. Plus, supplier data accuracy will be critical. Without clean, consistent, real-time data, AI will provide flawed, nonsensical responses. Distributors will gravitate toward those suppliers that take data accuracy seriously.”

As a result of AI, Hamlin predicts a new generation of sales professionals will emerge.

“The future of selling promotional products will focus less on an individual seller’s gated knowledge and more on how to coax the right items out of an AI prompt,” he says. “Most LLMs are specifically designed to recognize intent in a prompt and output a human-like response. Successful future sellers will harness this, and experiment with different prompt writing techniques, like asking open-ended questions and clearly stating what or how the response should be formatted.”

Hamlin also predicts that art manipulation and graphic design will become faster.

“I don’t believe that designer jobs will go away, but I do believe that their toolkit will become much more sophisticated,” he says. “Simple tasks like recoloring a design or creating virtual mockups, and even creating vector art, will become easier and more accurate.”

Criticism Of AI

Of course, AI has its fair share of detractors who worry about the repercussions of its immense power.

Critics claim that it will ultimately replace humans in the workforce and limit the collective intellect. To some degree, their fears have already come to fruition: BuzzFeed turned to ChatGPT after cutting jobs earlier this year, and experts estimate that half of college students are already using the tech to cheat.

“Some people get defensive about ChatGPT and think it’s an awful thing to do, but I use it all the time,” says Adrienne Barker, who spent 35 years at Cheshire, Connecticut-based distributor Barker Specialty Company (PPAI 102001, D7), which was co-founded by her parents Herbert and Gloria Barker.

Nowadays, the industry veteran serves as a business consultant to promo firms, using ChatGPT to create her clients’ LinkedIn posts and incorporating AI-generated artwork for their newsletters. “The people that don’t actually understand ChatGPT think it will take over the world,” Barker says. “They think we’ll be dumbed down by it, but they aren’t really using it.”

For example, Barker says, ChatGPT can enhance your communication strategy. “I’ve seen employees write a message to a client that doesn’t even thank them for their business,” she says. “It’s just like, ‘the product is blah blah blah, send me the artwork.’ Holy crap, where’s your kindness? ChatGPT can do that.”

AI can also help level the playing field for promo firms without the manpower and resources of their larger counterparts. Case in point, Iowa City, Iowa-based distributor Bankers Advertising (PPAI 101972, D8) uses ChatGPT to assist with content for social media, blog posts, newsletter articles, flyers and marketing materials.

“We’re a small, but mighty department and are using ChatGPT as an extension for the team,” says Molly Beavers, CAS, vice president of marketing and communications at Bankers. “It saves us time so we can focus on other projects and create more sales and marketing collateral. As we continue to see the need for faster response times and more promotional opportunities, having the extra support of AI will allow us to continue to meet demands and grow our offering.”

Barker believes that widespread adoption of ChatGPT in the promo industry will depend on business leaders not only encouraging their employees to use it, but also educating them on its capabilities. Similar to classes on cybersecurity and sales techniques, companies should host training sessions on different AI tools, so employees feel comfortable adding them to their repertoire.

Will Promo Embrace AI?

As with any new technology, there will be naysayers, early adopters and people sitting in the wings waiting to see what happens.

Hamlin’s advice: take it seriously.

“Become informed and experiment because your competitor will,” he says. “Plus, we’re in this space for a reason – to give our customer something that’s tangible, useful and relevant. If AI improves our ability to do that, then why wouldn’t you be interested in giving it a shot?”

After all, the promo industry – and society in general – has only touched the tip of the iceberg as to what AI can do. “Think of ChatGPT not as a tool simply to write copy for you, but more of a business partner, advisor, coach and sound board,” Mancini says. “Any idea, question or business problem you might have, consider AI as your go-to expert to work through it.”

Although ChatGPT hasn’t existed for even a year yet, savvy industry pros are constantly experimenting with it to improve their business. As we’ve seen with other technological advances, those who are reluctant to embrace the AI revolution may get left behind.

“People who can use AI tools effectively will save so much time and become so much more efficient,” Gass says. “If you don’t know how to implement and integrate them into your workflow, you’re going to seem so slow in comparison. You’re going to be a dinosaur.”

Givenly.com Releases Its AI Catalog Generator for Personalized Business Gifting

Givenly.com has developed the most easy-to-use and personalized digital gifting tool on the market.

CHICAGO – November 17, 2022 – (

Newswire.com)

The Chicago-based Gifting and Incentive Technology company Givenly.com, releases its world-class AI Gift Catalog Generator, which takes sending the Gift of Choice via a digitally personalized experience to a whole new level.

For anyone who has ever wanted to send a personalized video greeting with a perfect selection of gifts to that special customer or contact, Givenly.com has addressed this need with its newest enhancement to its Redemption Portal solution.  One can now personalize not only the entire Redemption experience for their recipients with individualized and branded welcome emails and landing pages, but can even instantly tailor the gift selection to the recipient and/or occasion by using the Artificially Intelligent Gift Catalog Generator from Givenly.com.

Just tell the system a few details about the sending occasion and the desired price point, and it will return back a curated selection of gifts to instantly attach to the Redemption. The tool uses a sophisticated and proprietary engine to allow anyone to personalize a Redemption experience for their contacts, complete with videos, images and GIFs, while leveraging an algorithm to propose the perfect catalog based upon the user’s inputs. 

According to Mark Mancini, the CEO of Givenly.com, “Our Redemption technology is next level and makes it incredibly easy to launch personalized and branded Redemption experiences, complete with a pinpointed selection of gifts to match your recipient and/or sending occasion. There is no better way to gift and recognize clients, employees…or even your own personal contacts. I am addicted to our own tool!”

Givenly.com is a leading Corporate Gifting and Incentive organization helping enterprises large and small with Gifting, Employee Engagement, and Company Store services.


Contact Information:

Mark ManciniCEO

[email protected]

3127144840Press Release Service by 

Newswire.com

Employee Retention Strategies

Employee Retention Strategies 2022 : Retention Program Benefits & Tips

Check Out Employee Retention Benefits, Tips, Ideas & Techniques to Improve Employee Retention :

Are you finding that it’s harder and harder to keep your employees? Long gone are the days when employees stick around to collect long-service awards. Everyone is looking for increasing benefits and better working environments. While there are many factors at play, it’s important to remember that employee retention is a two-way street. Your employees need to feel valued and appreciated if they’re going to stick around, but you also need to put in some effort to make sure that they want to stay. Check out these employee retention strategies and some Best Employee Retention Programs that you can start using today.

Offer Competitive Pay and Benefits

It’s no secret that employees will stick around if they’re being paid a fair wage and receive good benefits. If you’re not offering a competitive salary or benefits package, your employees will start to look for jobs elsewhere.

This will cost your company in the long run, as it takes time and money to train new employees. To avoid this, make sure you’re offering a competitive compensation package. By doing so, you will retain your best employees and keep your company running. This is one of the very essential and one of the Best Employee Retention Strategy.

Foster a Positive Work Environment

Your work environment determines how long your employees stay with your company. If your workplace is positive and enjoyable, your employees will stay. If it’s negative and stressful, your employees will look for a way out.

Take a look at your work environment. Are there any improvements you can make? Are the physical conditions of your office or factory safe and comfortable? Is the equipment up-to-date and well-maintained?

If you answer yes to these other questions about your work environment, you’re on the right track. If not, it’s time to make changes. A positive work environment have came out as one of the best Employee Retention techniques in 2022 and this retention strategy is now very very essential to keep good employees.

Encourage Professional Development

Another strategy to retain employees or employee retention best practices is to keep your Employees Happy and Comfortable. Happy employees are key to a successful company. They are more productive, but they’re also less likely to leave for a new job. To keep your employees happy, encourage their professional development.

Offer opportunities for training and formal education, and create a clear path for advancement. Try this Employee Retention Strategies for your business and improve employee retention. Your employees will feel like they’re growing and developing in their careers and they’ll be more engaged with their work and stick around for the long term. Build a thriving business. Invest in your employees’ professional development.

Show Appreciation for Your Employees

The workplace is a competitive environment, so make sure your employees feel appreciated. They are the ones who help to keep your business running. A simple “thank you” goes a long way toward making your employees feel valued.

Show your appreciation by giving them a small gifts on Employees birthday or during the holidays. Whatever you do, make sure your employees know that you value their contributions. By taking the time to show your appreciation, you’ll create a more positive work environment and reduce turnover.

Offer Flexible Working Arrangements

Flexible Working arrangement is one of the best and innovative employee retention strategies. Flexible working arrangements have become more and more popular and for good reason. Employees want to have a good work-life balance; if you can offer that, they’ll stay with your company.

Consider offering flexible working arrangements, such as telecommuting or flexible hours. Encourage them to take vacation days, and provide other resources that can help them achieve a balance between work and life. If you do, your employees will be happy and this will increase employee retention.

Implement a Performance-Based Recognition and Rewards System

Another Employee Retention Strategy in 2022 is Recognizing and rewarding employees for their performance boosts morale and keeps your top talent happy. Consider implementing a performance-based recognition and rewards system. This shows your employees that you value their hard work.

When designing your system, be sure to tailor it to the specific needs of your organization. And make sure to communicate the system clearly to all employees so there are no surprises. With a well-designed and well-executed plan, you can create a work environment where everyone thrives. Most of the Businesses find this employee retention idea as one of the best employee retention tips.

Encourage Employees to Take Ownership of Their Work

Create an environment where your employees feel like they are able to take ownership of their work. When employees feel empowered to be proactive and come up with solutions, they are more engaged with their work. There are many ways you can create this type of environment.

  • Give employees the autonomy to make decisions and take initiative
  • Provide opportunities for employees to share their ideas and give feedback
  • Show your trust in employees by delegating authority and allowing them to make mistakes

By creating an environment where employees feel valued and empowered, you encourage them to stay with your company for the long run and this is the reason this employee retention techniques is one of the best employee retention program.

Milestone Acknowledgements

We all know that Employee Retention Benefits are really important and in order to increase employee retention make sure to celebrate your employees’ work anniversaries and other milestones. These are significant moments in their careers, and they should be celebrated. Acknowledge these milestones with a small gift or bonus. This shows your employees that you value their tenure and commitment to your company. It also helps to create a sense of loyalty and builds employee morale.

Team Building Activities

Satisfied workers stick around and do their best work. That’s why many companies invest in team-building activities. These activities help to foster communication, collaboration, trust among employees and improve employee retention.

They also help to reduce stress and improve employee morale. As a result, team-building activities can have a big impact on a company’s bottom line. It’s important to choose activities that are well-suited to your company’s needs. When done right, team-building activities can be a great way to boost productivity and profits.

Keep Your Workforce With These Employee Retention Strategies

These are just a few employee retention strategies you can use to keep your workforce happy. By showing your appreciation, offering flexible working arrangements, implementing a recognition and rewards system, and encouraging employees to take ownership of their work, you can create a work environment that employees will be happy to stay in for the long run.

Keep your top talent and encourage them to stick around for the long haul. Consider implementing some of these strategies for employee retention to increase employee happiness.

At Givenly, we believe that happy employees lead to thriving businesses. We’re here to help you create a workplace that your employees will love. Browse our corporate gifting system to gain wonderful employee retention ideas for your staff. Sign up for Free and improve employee retention from today!

The Opening Bell: Corporate Gift Giving to Employees & Clients – An Overlooked Business Practice – WGN

Corporate gift giving can be an over looked aspect of business. Keeping relationships at the top of mind, and generosity can help businesses thrive. Mark Mancini (CEO of Givenly) chatted with Steve to discuss the importance of of giving season as part of the business practice. Scott Dobroski (Corporate Communications at Glassdoor) jumped on the program to preview the 2018 list of best places to work in the country. Facebook topped the list for another year, but the few Chicago companies that made the list help represent the Midwest.

LISTEN HERE

Givenly.com founder Mark Mancini at ICONIC Tour in Chicago, 2015

T-Mobile iConic Chicago 2015 Givenly Founder Mark Mancini – Future Tech

Givenly was recently selected by T-mobile to be interviewed by CNBC at the ICONIC Tour on May 19, 2015 for being an Innovator and Disruptor in its industry. The second of four videos from the ICONIC Tour 2015 in Chicago, features Givenly founder Mark Mancini discussing what innovation means to them in their industry amongst other entrepreneurs. 

Mark Mancini Founder of Givenly.com at ICONIC Tour in Chicago discussed Importance of 3D Printing in future and how 3d Printing is going to change the future. Mark Mancini is Founder of Givenly.com which provides services like Corporate Gifting, Employee Gifting, Client Gifting and other Services like New Hire welcome kits, Holiday Gifting, Bulk PPE Kits A in Chicago, USA.

Givenly.com’s Game-Changing Redemption Portal Technology Makes “Sending the Gift of Choice” More Fun and Engaging Than Ever Before

CHICAGO, March 09, 2022–(BUSINESS WIRE)–Givenly, the Corporate Gifting and Incentive solution (CGI) that allows companies and individuals to streamline and automate gifting programs by leveraging a wide range of brands and a proprietary gifting technology, has officially launched their revolutionary Redemption Portal Solution.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220308006106/en/

This amazing new tool enables gift givers to send a personalized and customized Redemption experience to one or many valued recipients with just a few clicks of the mouse and providing the recipient with the opportunity to select “their gift of choice” thus seamlessly melding digital and physical gifting into a fun, engaging, and personalized experience.

The Redemption Portal Technology is designed to delight employees, prospects, and customers by providing 10,000+ gifting options that can be redeemed by the receiver online and in a secure manner.

The system enables users to create customized and personalized landing pages in seconds, attach a catalog of curated gifts, and turn the gifting experience into a fun and memorable e-shopping-worthy affair.

How The Redemption Portal Technology works:

  1. Build the Redemption experience

    The platform makes it quick and easy to create dozens of Redemption landing pages and invitation emails that can be populated with images, animated GIFs, and/or video greetings. This stage is meant to personalize the experience down to the tiniest detail and truly reflect the relationship between the sender and receiver.

  2. Choose the curated gift options

    Users can create and attach curated catalogs to their Redemptions in just a few clicks. They can build different catalogs of gifts and merchandise based on the profile of the recipient(s), selecting from thousands of items from our partners and based on the desired budget.

  3. Send the “Gift of Choice”

    Once the user is happy with the Redemption they have created, they can send the personalized link to the receiver. The platform has multiple security features to prevent unauthorized Redemptions as well as provides the visibility to track and monitor Redemption activity and engagement.

Mark Mancini, Givenly’s Founder and CEO said: “The idea behind our Redemption Portal Technology originated when we realized that similar offerings in the market provided very little flexibility to the Redemption sender themselves, in terms of enabling them to build out a personalized experience for their recipients. We evaluated the feature in-house before launching it, and it’s proven to be a great tool to express our gratitude and celebrate each other via thoughtful gestures. We believe it’s the perfect middle ground between selecting a gift yourself and providing the receiver(s) with multiple options for them to select from. We hope many companies will put it to good use.”

About Givenly.com

Givenly.com is a Chicago-based company that helps enterprises build loyalty and save time by leveraging proprietary technology and robust fulfilment capabilities to implement customized loyalty and incentive solutions at scale for enterprise customers.

#corporategifting #redemptions #clientappreciation #employeeappreciation #sendthegiftofchoice #gifting #redemptiontechnology #employeegifting

View source version on businesswire.com: https://www.businesswire.com/news/home/20220308006106/en/

Contacts: Mark Mancini

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Covid-19 Rapid Antigen Test Kit

5 Reasons the COVID-19 Rapid Antigen Test for Omicron Is Important

Employers have been under extreme pressure to provide safe working conditions for their employees during the pandemic. Now that cases are increasing again, the sense of urgency to protect workplaces has intensified.

The emergence of the Omicron Covid variant threatens to make matters even worse. Providing personal protective equipment (PPE) and practicing social distancing policies are effective in slowing the spread of Covid-19.

However, the best way to protect employees in the workplace is to offer a  Covid-19 rapid antigen test.

Testing for Covid has never been an easy or efficient process, despite massive efforts by the FDA to make COVID tests accessible. This newly approved method of getting a Covid test could be a game-changer for worker safety.

Here’s what you need to know about how the rapid antigen test works and how it plays a vital role in detecting the Omicron variant.

Types of Available Covid-19 Test Options

Diagnostic testing has been an important pillar in the United States’ response to Covid-19. The Food and Drug Administration (FDA) has made significant efforts to make testing products available to the public.

For the majority of the pandemic, there have been two types of Covid tests available. These include PCR tests and antibody tests. Recently, the FDA authorized the third type of test: the antigen test.

PCR Test

The polymerase chain reaction (PCR) test is a molecular diagnostic testing technique. It detects genetic material from the Covid-19 virus. It is very precise when it comes to diagnosing an active Covid-19 infection.

Because the PCR test can detect small amounts of viral genetic material, it is possible for a person to get a positive test result for Covid-19 long after they are no longer infectious.

Antibody Test

The antibody test is a serological test. It looks for antibodies to Covid-19. This test is an effective way to identify those who have an adaptive immune response to the virus.

Antibody tests detect your immune system’s response to the virus. Therefore, they are effective at diagnosing a prior infection. However, they are not effective during the earliest phase of an active infection.

Rapid Antigen Test

The antigen test is a new type of diagnostic test. It was approved by the FDA for emergency use and is designed for rapid detection of the virus.

Rapid antigen tests quickly detect small fragments of viral proteins (antigens) found in the Covid-19 virus. They are very effective at detecting the presence of the virus in a person during their peak level of infection and contagiousness.

5 Reasons To Get a Rapid Antigen Test to Detect Omicron Covid Variant

The rapid antigen test offers several advantages over the other Covid-19 diagnostic testing options. Many experts feel the rapid antigen test could be a game-changer in the fight against Covid-19.

Here are the top five reasons to implement the rapid antigen test in your workplace.

1. Speed

One of the most significant advantages of the Covid-19 rapid antigen test is its quick turnaround time. While other types of diagnostic tests take days to produce results, results from the rapid antigen test take just 15 minutes.

Rapid testing makes it possible to test at the moment. With the rapid test, you can quickly and easily detect the virus in a person before they enter a public space or event. 

2. Accuracy of Positive Tests

Every type of diagnostic test plays an important role in preventing the spread of Covid-19. The PCR test is very accurate, but the results take time.

Antigen tests are the most effective at accurately detecting the presence of Covid at the height of infection. This means there is a very, very low chance of getting a false positive from an antigen test.

Antigen tests are more specific but not as sensitive as PCR tests. This means antigen tests are extremely accurate when it comes to positive test results.

But, it also means antigen tests are less accurate when it comes to negative results in the event that the prevalence of infection is low. This means, if you are in a community where there is a lot of infection, the antigen test is more accurate.

If you are in a community where the presence of the virus is low, the antigen test is not as accurate, but only for false negatives. You will not get a false-positive result from an antigen test.

Keep in mind that it is possible to get a false negative on any type of diagnostic test when your chance of infection or exposure to Covid is low.

Still, if you get a negative test result from an antigen test, it is in the best interest of your community that you get a PCR test to confirm your results.

3. Lower Cost

In general, it is possible to produce antigen tests for Covid-19 at a lower cost than other types of diagnostic tests. 

Once more manufacturers enter the market, it may be possible to distribute the rapid tests to millions of Americans every day. This will significantly help businesses slow the spread of Covid and improve their rate of detection.

4. Easy to Interpret

Rapid antigen tests are easy for the average person to interpret. They do not require a medical testing facility or a medical professional to explain the results.

Here is what you need to know about how to interpret a positive result from a Covid-19 rapid antigen test.

Positive Result With Symptoms Present

This result means there is a current infection. In this case, the person should isolate at home for at least ten days once their symptoms start. Once all symptoms have subsided, they should isolate for an additional 24 hours.

Positive Result Asymptomatic With Confirmed Exposure To Covid-19

This result means there is a current infection. This person should also isolate for at least ten days.

Positive Result Asymptomatic With No Known Covid Exposure

This result presumes there is a current infection. This person should isolate at home immediately and confirm their test result with a PCR test.

5. More Comfortable and Convenient

Rapid antigen tests are more comfortable because they only require a shallow nasal swab. Whereas the PCR test requires swabbing the nasopharynx, the antigen test just requires a nostril swab.

Rapid antigen tests are also more convenient because they do not require traveling to a testing site. Nor do they require a laboratory to produce results.

The general public can perform rapid antigen tests on themselves, at home, at work, and at any other public or private location.

Get Your Covid-19 Rapid Antigen Test Kit

Cases of Covid-19 are increasing across the country. The addition of the Omicron variant has put added pressure on employers to keep their employees and workplaces safe.

The best way to protect employees against infection and spread of the virus is to provide the Covid-19 rapid antigen test. It is the fastest and most convenient testing option with the lowest cost.

Contact Givenly.com today to get the PPE and rapid antigen testing kits you need to protect your workplace from Covid-19.

Givenly will help your company build better relationships one gift at a time – WGN

WGN – Justin Kaufmann – It’s “The Download on Chicago Business” sponsored by Signature Bank. Tonight, Justin speaks with Givenly founder and CEO Mark Mancini about what Givenly does, where the idea for Givenly comes from, how they are able to make corporate gift giving more efficient, the way they are able to make the task of sending a corporate gift seem personal, how the company has evolved, how they are preparing for expansion and why they choose to do business in Chicago.

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