Articles Business Gifting

The Effectiveness of Employees Adopting Company Swag for Marketing and Team Unity

In the world of business, every opportunity to market your brand counts. One such opportunity that is often overlooked is the power of company swag. When employees adopt and wear company-branded merchandise, it serves as a powerful marketing tool and fosters a sense of unity within the team. Let’s delve into why this is so effective.

Walking Billboards

When employees wear company swag, they essentially become walking billboards for your brand. This is particularly effective because it’s a form of marketing that doesn’t feel like marketing. It’s subtle, yet powerful. Whether your employees are commuting, at a coffee shop, or attending a professional event, your brand is being subtly advertised to everyone they encounter. Givenly’s Brand-On-Demand service offers a wide selection of customizable merchandise, making it easy for you to create effective walking billboards for your brand.

Fostering Team Unity

Beyond marketing, company swag plays a crucial role in fostering team unity. When employees wear company-branded merchandise, it creates a sense of belonging and unity within the team. This can be particularly beneficial for large companies or companies with remote teams, where it can be challenging to maintain a sense of unity. Company swag serves as a visual reminder that each employee is part of a larger team, working towards a common goal.

Enhancing Company Culture

Company swag can also play a significant role in enhancing company culture. By choosing items that reflect your company’s values and personality, you can reinforce these aspects of your culture every time an employee uses or wears their swag. For example, if your company values sustainability, choosing eco-friendly merchandise can send a powerful message about what your company stands for.

Making Employees Feel Valued

Finally, company swag can make employees feel valued and appreciated. When you provide high-quality, useful items as gifts, it shows employees that you care about them and appreciate their contributions. This can boost morale and job satisfaction, and can even contribute to improved employee retention. Givenly’s Employee Onboarding Kits are a great example of this, providing new hires with a selection of branded items that can help them feel welcomed and valued from day one.

The Role of Corporate Gifting

Beyond the benefits to your employees, corporate gifting can also play a significant role in building relationships with clients and partners. A well-chosen gift can show appreciation, foster goodwill, and keep your brand at the top of their mind. Givenly’s corporate gifting solutions can help you navigate this process, offering a wide range of options to suit any client’s tastes and preferences.


In conclusion, the adoption of company swag by employees is an effective strategy for both marketing your brand and fostering team unity. By investing in quality, thoughtful merchandise, you can reap these benefits and more. For more insights and advice on corporate gifting and branding, check out Givenly’s Articles and Advice section. Whether you’re a small business just starting out or a large corporation looking to enhance your brand presence, the power of company swag should not be underestimated.