Articles Business

The Importance of Employees Wearing Branded Company Swag

In the competitive business landscape, creating a strong and recognizable brand is more important than ever. One often overlooked but incredibly effective method of boosting brand visibility and fostering a sense of team unity is through company swag. When employees wear branded merchandise, it not only promotes the company to the outside world, but also helps to build a stronger internal company culture.

Boosting Brand Visibility

Branded company swag acts as a walking billboard, promoting your brand wherever your employees go. Whether it’s a t-shirt, a hat, or a tote bag, these items can catch the eye and spark conversations about your company. Each time an employee wears a piece of branded apparel or uses a branded item, it’s an opportunity for someone to ask about your company, providing a natural and organic form of marketing. Givenly’s Brand-On-Demand service offers a wide selection of customizable merchandise, allowing you to choose items that align with your brand and will be used and appreciated by your employees.

Fostering Team Unity

When employees wear company swag, it can foster a sense of belonging and team unity. It’s a visual representation of being part of a team, and can help employees feel more connected to the company and to each other. This can be particularly beneficial for remote teams, where physical distance can sometimes lead to feelings of disconnection. Branded swag can serve as a reminder that they are part of a larger team, working towards common goals.

Enhancing Company Culture

Company swag can also play a role in enhancing company culture. By choosing items that reflect your company’s values and personality, you can reinforce these aspects of your culture every time an employee uses or wears their swag. For example, if your company values sustainability, choosing eco-friendly merchandise can send a powerful message about what your company stands for. Similarly, if innovation is a key part of your company culture, choosing cutting-edge products or unique, creative designs for your swag can reinforce this message.

Making Employees Feel Valued

Finally, company swag can make employees feel valued and appreciated. When you provide high-quality, useful items as gifts, it shows employees that you care about them and appreciate their contributions. This can boost morale and job satisfaction, and can even contribute to improved employee retention. Givenly’s Employee Onboarding Kits are a great example of this, providing new hires with a selection of branded items that can help them feel welcomed and valued from day one.

The Role of Corporate Gifting

Beyond the benefits to your employees, corporate gifting can also play a significant role in building relationships with clients and partners. A well-chosen gift can show appreciation, foster goodwill, and keep your brand at the top of their mind. Givenly’s corporate gifting solutions can help you navigate this process, offering a wide range of options to suit any client’s tastes and preferences.


In conclusion, branded company swag is more than just free stuff. It’s a powerful tool that can boost brand visibility, foster team unity, enhance company culture, and make employees feel valued. By investing in quality, thoughtful merchandise, you can reap these benefits and more. For more insights and advice on corporate gifting and branding, check out Givenly’s Articles and Advice section. Whether you’re a small business just starting out or a large corporation looking to enhance your brand presence, the power of branded company swag should not be underestimated.