Did you know that the majority of a company’s business comes from repeat customers? Keeping a current customer is much more straightforward than gaining a new one.
Your clients can make or break your business, no matter what type of business you own. Therefore, client retention is vital if you’re looking to take your business to the next level and avoid wasting time.
One great way to keep clients satisfied is giving gifts to clients to show your appreciation and a client gifting company can definitely help you in this. Continue reading to learn five reasons why client gifting should be a regular part of your business strategy.
5 Reasons to Hire a Client Gifting Company :
1. Gifts Keep People’s Attention
Giving gifts to clients helps keep your business at the forefront of their minds. If the time comes when other companies are trying to convince them to switch to their company, having your business on their mind can help promote loyalty.
For example, if you recently sent out a gift basket and put a smile on the decision maker’s face, they automatically view your business in a better light. So if a new prospect comes around, they’re less likely to entertain the idea of switching since they’re happy and comfortable with you.
2. Show Your Appreciation
Client gifts also help make it clear how much you appreciate working with them. Any good business relationship is built on mutual trust and respect.
They respect and appreciate you because you provide them with goods or services they need. Showing you feel the same way about them for trusting you with their business goes a long way.
Even a simple gift shows how much you value them as a client.
On the flip side, if you want to use gifts to earn their business before any work has been done, sending a gift after your initial meeting is wise. It shows you appreciate their time and displays how much their business means to you.
Client gifting is much better than sending a follow-up email or calling them to get more information.
A new client means nothing more than a bump in profits for many businesses. If you take the time to send a personalized gift, it gives potential clients a taste of what they can expect if they choose to work with you.
3. Client Gifting Opens the Line of Communication
Not every client you have is a recurring one. For example, you might have several clients that purchase from you here and there or made a purchase once and haven’t since.
If you don’t follow up with these clients, time passes, and you need to wait and hope they reach out again.
But if you send a gift basket to your client after working with them on one project, it opens the line of communication for you. From here, you can reach out and ask about the gift, see what they thought of working with your company, and inquire about any other needs they might have.
A small gift makes it possible to contact your Customer without seeming pushy or overbearing and can lead to a long working relationship instead of a one-off sale.
4. Promotes a Culture of Gift Giving
If gifts for clients are a regular part of your company’s culture, it can help your employees understand you value a giving attitude. Seeing time and money spent on gifts & awards teaches employees you mean business and will do anything to take care of your clients.
Establishing this right away helps ensure employees work their hardest to keep clients happy too.
Not only can it impact how your employees treat your customers, but it can impact of customers treat your employees. If you’ve been nothing but generous and kind to them, they’ll treat your employees well in return.
Happy customers lead to fewer issues for employees to deal with and can help keep their role from becoming too stressful.
If everyone is respectful and kind during communications, it leads to stronger relationships and better retention of clients and employees.
5. Gifts for Clients Helps Cover Issues
Picture this: a mistake was made by your company, leading to an upset customer. So you offer a partial refund and assume everything is fine.
While the refund might satisfy the customer, they also might view your company in a negative way for a period of time. So if someone swoops in and tries to take their business, it’s easier to convince them.
Or, even if no one tries to take their business, more minor issues that wouldn’t be a big deal before might bother them.
While offering refunds, discounts, or other solutions is essential, showing them you personally feel bad about the mistake goes a long way. One excellent way to do so is by sending a gift and a handwritten note to show you value their business and plan to do better in the future.
Some gifts you might consider giving in this case are:
- Plants for their office
- A chocolate gift basket
- Customer swag packs
Click here to see some more options.
Giving Gifts to Clients Sets You Apart
Standing out from other businesses and establishing a good working relationship are two of the most important things a company can do.
Giving gifts to clients is an excellent way to shine in both of these areas. Whether you go all out and create large customized gift baskets or keep things simple, clients will undoubtedly appreciate the time and effort you spent on them.
Corporate gifting is easiest when things are organized, and you have a wide array of options to pick from. Click here to see how working with us helps you get your gifting done right.