Why Smart Companies Are Ditching Swag Closets for On-Demand Employee Stores
Picture this: You’re walking through your office and pass that dreaded storage closet—shelves stacked with outdated polos, branded mugs from five conferences ago, and tote bags no one wants. It’s more museum than marketing. If this feels familiar, you’re not alone.
For years, companies have relied on bulk ordering and in-house swag closets to manage employee gear and branded merchandise. But the cracks in that system are clear: wasted inventory, lack of sizes, storage costs, and a disjointed experience that leaves employees uninspired.
🔁 The Real Cost of Old-School Swag Closets
It’s not just the physical clutter—it’s the financial drain. Industry data shows that companies waste an average of $15,000 per year on unused or excess branded items. That’s money locked up in merchandise that often ends up unused or irrelevant by the time it’s distributed.
Sarah, an Ops leader at a fast-growing SaaS firm, put it best:
“We’d order hundreds of hoodies, only to realize half were the wrong size or style. The rest sat in our office storage collecting dust. It felt outdated and inefficient.”
This outdated approach doesn’t scale—and worse, it hurts employee experience. When teams receive one-size-fits-none gear, the effort feels impersonal and forced, not appreciated.
🚀 Enter: Brand On Demand Company Stores
Today’s smartest companies are embracing a new model: On-Demand Employee Stores powered by Brand On Demand.
Instead of stockpiling merch and guessing what people want, organizations create custom-branded digital stores where employees, new hires, or even clients can select what fits their needs—on their terms, in their size, and shipped directly to them.
No inventory. No waste. No “What do we do with the leftover 5XLs?” conversations.
🛠️ How It Works: Merch Without the Mayhem
Here’s how Givenly’s Brand On Demand platform flips the script:
Fully Digital Storefronts: Employees shop from a curated collection of company-approved, brand-compliant gear—no warehouse required.
On-Demand Fulfillment: Items are produced and shipped as they’re ordered. No bulk ordering. No inventory management. No waste.
Premium Selection: Choose from brands like Nike, Ogio, and Richardson’s, all customizable with your logo.
Fast Setup & Scale: Get up and running quickly, with no minimums or production delays.
Whether it’s onboarding swag, anniversary gifts, performance recognition, or team events—Brand On Demand ensures your employees always get what they want, when they want it.
📈 Real Results from Real Companies
Marketing teams now launch branded giveaways in days instead of months.
HR teams onboard new hires with sleek, self-serve welcome kits—without dealing with sizes or shipping.
Finance departments breathe easier knowing there’s no wasted budget tied up in over-ordered hoodies.
Employees actually wear the gear—because they picked it themselves.
🌍 Sustainable, Scalable, and Seriously Smart
Today’s workforce cares about sustainability. Brand On Demand is the eco-friendly answer to the swag closet dilemma. No mass production, no waste, and no carbon-heavy storage or fulfillment.
It’s also scalable. Whether you’re managing 50 employees or 5,000, your store grows with you—without adding operational complexity.
📊 Analytics That Drive Smarter Merch Decisions
With traditional swag, you’re guessing. With Brand On Demand, you’re tracking.
Monitor redemptions by role, team, or event
See what items resonate and adjust catalogs accordingly
Control budgets, track ROI, and get full visibility into your branded merchandise program
It’s swag as a strategy—not a sunk cost.
🧩 Use Cases Across the Organization
Your company store becomes more than just a merch portal. It becomes a culture-driving tool used by:
HR: For onboarding kits, milestone gifts, and DEI initiatives
Marketing: For campaign merch, conference swag, and brand advocacy
Sales: For prospecting gifts, customer loyalty packages, or SPIFs
Leadership: For company-wide rollouts, appreciation programs, and more
All without touching a single box.
💡 Ready to Eliminate the Swag Closet for Good?
Givenly’s Brand On Demand platform is helping forward-thinking companies:
Eliminate inventory waste
Increase employee engagement
Strengthen brand consistency
Automate and simplify merchandise distribution
This isn’t about ordering T-shirts. It’s about delivering a modern, flexible, and efficient way to manage branded experiences at scale.
👉 Ready to modernize your branded merchandise strategy? Let’s ditch the swag closet—forever.
Book a demo today at www.givenly.com
