Articles Business Gifting

Using A Corporate Gifting Platform to Execute Gifting Programs

corporate gifting program

Are you struggling with handling your corporate gifting campaign? Are you worried that you may be overlooking potential and current clients? Spending too much time managing your corporate gifting campaign on your own can reduce your return on investment and negatively impact employee morale and client relationships. If you are looking for a way to improve your corporate gifting, look no further than a corporate gifting program. This article will go over what corporate gifting is, how it works, and where you can go to get started on your new automated corporate gifting campaign today!

What Is a Corporate Gifting Platform?

A corporate gifting platform is an automated system used to select, store, pack, and ship corporate gifts to your customers, clients, prospects, and employees. You also have the option for them to create custom swag items to send as well.

A corporate gifting platform also automatically tracks the shipping, receipt, and responses for each package. Reporting tools are also included to help you understand the impact and the return of investment on your gift campaigns.

Old-School Gifting

If you utilize old-school gifts but have seen that it is too much work, you would benefit from a corporate gifting platform. Old-school gifting requires staff members to monitor, track, and report on the success of the items that have been sent.

These invested hours can cost you and your business. Old-school gifting can cut into your goal of making connections and securing sales.

Benefits of Corporate Gifting Platforms

Corporate gifting platforms make it very easy for your meaningful gifts to be put together. They are also ideal for those who want to make a lasting impact without impacting your bottom line and productivity. 


A corporate gifting platform automizes the entire gifting process. You will create a campaign that will run from start to finish with very minimal user input. For example, you can have a triggered sending campaign where an end-user action will prompt the automated software to send the gifts.

You can have the system send a specific gift, such as an e-gift card. You can also have it send a fully personalized gift. The platform will send the gift based on the recipients’ preferences. These options are done through CRM integration that removes the manual processes, so you don’t have to worry about shipping and tracking.


Regardless of how big or small your company is, you can utilize a corporate gifting platform to ensure that all your clients are reached. Corporate gifting platforms have powerful CRM integrations and data that can focus on either your high-value recipients or on specific prospects and customers.

Customer Experience

The overall goal of sending a gift to your clients is to make them feel like you curated the present with them in mind.

Using the data already available in your database or with the help of your client’s preferences that are expressed on social media, you can send your clients a gift that was made “just for them.” When you send them a gift that feels like you made it with them in mind, you create a stronger connection.

Employee Recognition

Corporate gifting isn’t just for your prospective clients or current customers, but it is also great for your employees. Employee onboarding gifts are great for introducing your new employees to the company.

You can also send gifts to your employees whenever they reach important milestones. For example, you can send them housewarming gifts or something to commemorate them breaking a sales record. Employees appreciate when you notice important life changes.

These gifts can include a housewarming gift, craft spirits, team-branded clothing, or even airfare and concert tickets! When you reward your employees with memorable gifts that show you appreciate them, it helps with your employee retention.

Budget Control

You can set your budget parameters when you set up your campaign on the gifting platform. With pre-selected budget parameters, you can rest assured that your corporate gifts will maintain your bottom line and reflect a great return on investment. 

Choosing a Corporate Gifting Program

It is imperative to make sure that you choose the best corporate gifting platform that will meet the needs of your business. Before you choose a company, make sure that you understand the capabilities of their automated sending platform and how it fits into your sending needs and campaign plans.

Customer Service

When you are picking your gifting company, make sure to check out their reviews for customer service. It is crucial to partner with a company that values customizing the experience for your needs. You also want to make sure that they can resolve any customer conflicts as soon as possible.

API Integration

Nothing is more frustrating than learning how to use a new platform when you already have your own CRM system. It is vital to find a company that can integrate with your CRM system to avoid any issues.

Goal Alignment

You aren’t just sending out gifts for no reason, so it is essential to make sure you send meaningful gifts to elevate your sales and maximize your ROI. Before you settle on a business for your client gifting, make sure that they take care of all aspects of the gifting process.

Make Better Connections Today

Retaining your employees and your clients is key to having a successful business. The old-school way of managing a corporate gifting program is not cost-effective.

It is better to partner with a company that can streamline the entire process on your behalf. If you are ready to change the way you do business, check out our services today!