Does your company have swag? Company swag is promotional merchandise that companies give out to employees and customers. It’s a marketing tool to promote the company brand and improve employee morale. If you’re looking for a creative way to show your appreciation to clients or employees, corporate swag is the way to go!
But if you want to stand out from the competition, you’ll need to get a little innovative. Here are 10 ideas for unique corporate swag that will make your recipients feel special.
What is Corporate Swag?
Swag, coined by an American advertising executive, refers to branded gift items used to foster a positive association with the brand, increase employee morale, provide innovative incentives, enhance onboarding experience, encourage repeat business to achieve business goals, and make the business stand out.
Swag can be given away at events, shipped to employees or customers, or given as a thank you for your business or a for a job well done token. When used strategically, swag can have a positive impact on both customers and employees. Swag is also an effective marketing tool, helping to spread the word about your brand and generating buzz on social media.
When selecting swag items, it is important to choose items that are high quality and aligned with your brand identity. By taking the time to select the right swag, you can create a powerful marketing tool that will help your business reach its goals. Here are some creative ways you can use corporate swag in your business.
Issuing corporate swag to new hires is a way to make them feel welcome and proud to be a part of your organization. When done right, it helps to build team morale, strengthen branding, and even improve retention rates. Don’t forget the personal touch. A handwritten note along with company swag goes a long way toward making the new employee feel welcomed and special.
Recognizing Staff Contributions
It’s always important to recognize staff contributions. This motivates the recipient and offers encouragement to others. Recognizing staff contribution shows your appreciation, and encourages them to keep up the excellent work.
There are many ways to recognize staff contribution, such as verbally thanking them, writing them a handwritten note, or giving them some company swag.
Celebrating Employee Anniversaries
Birthdays and company anniversaries are the perfect opportunity to show your staff how much you appreciate them. One way to do this is to pair a thoughtful gift with some carefully chosen company swag. A nice mug or water bottle with the company logo is always a popular choice, or you could go for something else like a company-branded tote bag or notebook.
Show your appreciation for your longest-serving employees with more high-end corporate swag. This may include an appliance with your logo, a tablet, or another useful item.
Boost Client Retention
Promotional items are a great way to keep your company name in front of your clients and promote your brand. By handing out gifts with your company name and logo, you’ll make sure they remember you every time they use your gift.
This is a solid way to have them talk about your company and refer others to you.
Work From Home Kits
Working from home is the new normal for many companies. Help your employees make the transition by sending them a work-from-home kit. Include things like a coffee mug, a notebook and mousepad, wireless headphones, rapid tests for when they may need to come into the office, and any other items that would make working from home easier.
Showing Appreciation for Long-Term Clients
As a business owner, it’s important to show your appreciation for your clients- especially those who have been with you for a long time. Showing your clients that you appreciate their business will not only make them feel good but will also encourage them to continue doing business with you. So don’t forget to show your appreciation for your long-term clients by giving them some swag.
Using Swag in Your Marketing and Promotion
Swag can be an effective marketing tool, but it should be used wisely. Swag is most effective when it’s targeted to a specific audience, when it’s useful, and when it’s tied to a particular campaign or event. For example, if you’re hosting a conference, you might give away conference-themed swag like notebooks and pens.
Or if you’re launching a new product, you might give away branded t-shirts or hats. The key is choosing swag that your target audience will use and appreciate. When used thoughtfully, swag can help to promote your brand and boost your bottom line.
Use a Gifting Platform
A gifting platform helps you with everything when it comes to corporate swag. From sourcing the perfect gifts, to managing your inventory, to shipping and tracking your orders. You can even input important dates and automate your gifting.
It also provides valuable insights into your customers and prospects, helping you to craft the perfect gifting strategy. Whether you’re looking to thank your top customers or generate new leads, or boost employee morale, a corporate gifting platform helps to achieve these goals seamlessly.
Eliminate the Promo Closet
Givenly.com offers a range of custom employee kits and solutions that can help you engage, encourage and recognize your staff. Their client kits strengthen loyalty, impress new clients and convert prospects.
The redemption portals allow you to redeem rewards instantly, while the bundle and swag housing solutions provide a convenient way to store and distribute promotional items.
Givenly.com also offers a range of other services, such as an online shop and an event management system, that can help you maximize the impact of your brand. Browse our corporate swag packs and pick out an option that perfectly aligns with your brand.