Did you know that the best methods for showing your customers you appreciate their business include delivering personalization, supporting causes they care about, and giving thoughtful gifts? One of the best ways to do these things is by implementing a corporate gifting program. Since it can be difficult to create these kinds of incentive programs, more businesses are starting to use corporate gifting platforms.
But many business owners think that it is not worth the time and energy to learn how to use these kinds of platforms.
What they don’t often realize is how easy these platforms are to use. And once you start doing this, your life will become much easier.
To help you out, we have written a guide. Keep reading if you want to find out more.
What Is a Corporate Gifting Platform?
Corporate gifting programs typically use cloud-based software solutions to make it easy for companies to create gifting programs.
Even though it is important for corporations to send gifts to their customers, it can be difficult to do this at scale. It is necessary to have dynamic technology that lets users rapidly and effectively send out thousands of gifts.
Many organizations use these platforms to send out things such as gift cards and rewards cards.
In today’s intensely competitive business landscape, it is more important than ever that organizations send gifts to their most loyal customers.
Benefits of Using Gifting Platforms for Customer Appreciation
Many people understand that corporate gifting programs will deliver a high return on investment and that they are easy to use. But fewer people know about how these platforms will positively impact their customers.
Here are several great reasons why you should use a corporate gifting program to execute customer appreciation.
Options for Automation
The best corporate gifting programs are automated. This means that you won’t have to worry about choosing, packing, personalizing, shipping, and tracking items.
There are many platforms that let users design campaigns without needing to worry about the finer details of when gifts get sent out and to who they are sent.
Scalability
This is one of the most important features that large businesses need their corporate gifting programs to have. It does not matter how large or how small your company is.
You will be able to design campaigns that focus on a small number of high-value customers. Or you can launch larger tiered campaigns.
Personalized Customer Experience
If you want to make an impact by sending gifts to your clients, you will need to make your client feel like the gift was sent to them with their unique needs in mind.
It is possible to make use of client data to choose gifts that will make recipients feel like they were chosen “just for them.” This will strengthen the relationship between your business and its customers.
There are many different kinds of gifts that you can send to your customers. This includes things like beverage holders, branded shirts, treats, gift cards, and even concert tickets.
Budget Management
It can be difficult to stick to your budget when you are sending out client gifts. This is because there are many different aspects of gifting programs that you will need to plan and create a budget for.
You can use a gifting platform to send out many different types of items. It is also possible to create budget parameters. This will guarantee that your campaign does not go over budget.
How to Choose the Right Corporate Gifting Platform
There are many different kinds of corporate gifting programs. This means that it can be difficult to know which one is best for the needs of your company.
To make the right decision, you will need to know how you plan to use a corporate gifting platform and what types of features you will need it to have. You will also need to know what your budget is.
Regardless of what your needs are, look for a corporate gifting platform that is flexible and loaded with features. This will make it easier for you to drive value for your various types of customers.
It is also a good idea to choose a platform that has various integrations. Try to find a platform that will allow integration with other types of marketing and accounting software.
This will make it easier for your business to share information between departments.
You should also choose a platform that has an option for purchasing discount gift cards if you buy them at scale. This will dramatically cut down on costs.
If your business has many customers who live in different parts of the world, you will need to choose a corporate gifting platform that has a wide selection of global gifts.
Lastly, consider finding a platform that offers gift ideas for your different kinds of customers. This will make it easier to find the right kinds of gifts for all of your customers.
Customer Appreciation: Choose the Right Corporate Gifting Program
If you want to show your customers that you appreciate their business, it is a good idea to use a corporate gifting platform to execute a customer appreciation program.
Make sure that you choose a platform that is easy to use, is loaded with features, and offers plenty of flexibility to meet your business’s unique needs.
Did you know that Givenly’s corporate gifting program makes it easy for organizations to schedule, send, and keep track of hundreds of gifts with just a few clicks? Don’t hesitate to contact us once you are ready to get started!
